DIY Website Builders: Easy, But Not Effective
When the need for a landing page arises, many business owners initially turn to DIY website builders like Wix, Squarespace, or WordPress. These platforms seem like a great idea—they’re affordable and promise fast, easy website creation with no coding required. However, the reality is often far from the promise.
You start with high hopes, but quickly discover:
The templates are generic: Everyone’s website looks the same, making it hard to stand out in a crowded market.
Customization takes time: What should be a quick project turns into days of tweaking colors, layouts, and fonts, none of which look quite right.
Low conversion rates: These platforms often lack the necessary design features and optimization strategies to convert visitors into leads or customers.
Soon, the hours you thought you’d save disappear, and your landing page still doesn’t deliver the results you were hoping for.

Freelancers: Affordable, But Unreliable
After the DIY approach falls short, many entrepreneurs turn to freelancers on platforms like Fiverr or Upwork. The idea is simple: hire an affordable designer who can do all the heavy lifting. In theory, this sounds like a perfect solution. In practice, though, it’s a bit more complicated.
You might find yourself:
Sifting through dozens of portfolios to find someone with the right skills, only to discover that what you see in their samples doesn’t always reflect what they deliver.
Dealing with communication issues, ranging from language barriers to time zone differences that slow the process.
Facing hidden costs: Many freelancers charge extra for revisions, faster delivery, or additional features, which quickly inflate the original budget.
Weeks later, you’ve spent more time than you planned, and you still don’t have the high-conversion landing page you need.

Design Agencies: High Quality, But Out of Reach
For businesses with more resources, hiring a design agency can seem like a great solution. Agencies typically have talented teams and proven processes. But if you’re an early-stage startup or solopreneur, the downsides are hard to ignore:
Costs can be exorbitant: Custom landing page designs from agencies can easily run into the thousands or tens of thousands of dollars—far beyond what most small businesses can afford.
Long timelines: Agencies often work with multiple clients, meaning your landing page can take weeks (or even months) to complete.
Lack of flexibility: With large agencies, you’re often tied to their processes, leaving little room for custom requests or quick changes.
For many small businesses, the high cost and lengthy wait times make design agencies an impractical solution.